Basically, if you’re trying to sell consumer software and if your market is limited to around just 5,000 people, you’re pretty much screwed. Ultimately, a promotion like MacHeist makes it so that you have thousands of people helping to get your product more exposure via word-of-mouth, which, in my experience, is the most powerful way to get it out there. In reality, that couldn’t be further from the truth. We initially predicted around 5,000 MacHeist bundle sales and some developers seem to feel that if you get your app out to that many people, your future sales will dry up. One thing that many shareware developers seem to misunderstand is that your potential audience is nowhere near as limited as you may think. And based on the success of MacHeist, we definitely did that. The reason I did so was because I knew it’d be a fantastic way to get iClip in front of a potentially huge audience. Everyone who bought the MacHeist bundle will get iClip 4 for free, correct? Why exactly did you decide to include iClip 4 in the MacHeist bundle, even before it was out of beta? ( Apple Matters Interview: Phillip Ryu) But iClip hasn’t been completely left out. Smaran Dayal: That would include the very successful MacHeist and My Dream App Mac application events, if I’m correct. And another is that I’ve been involved with a few side projects that took away time from iClip development. Another is that while it was in development, we were growing the company and experienced many “growing pains” along the way. One is that I completely underestimated the time it’d take to do a completely custom UI and get it to behave as Mac users would expect. We ran into delays for countless reasons.
John Casasanta: We’ve been working on v4 for over a year and a half. How long has it been in development, and why was it delayed?
ICLIP APPLE UPGRADE
Smaran Dayal: The much awaited upgrade to your clipboard manager, iClip 4, finally launched yesterday. The developer of iClip and mastermind behind the popular Mac app promotional events, MacHeist & My Dream App, Jon Casasanta, set aside a few minutes after the launch of iClip 4 to talk to us about the new version of his app, Mac development, MacHeist, and all things Apple. After being delayed for over a year, it is a welcome upgrade to fans of the software, many of whom have been using the more recently updated iClip lite Dashboard widget.
ICLIP APPLE MAC OS X
Yesterday, the new version of the popular Mac OS X clipboard app, iClip 4, was released.
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